Soft Building Technology

Local Search Engine Optimization

     As a local business, the goal is to establishing yourself as the best in the area and making profit. In your bid to stand out and improve your reach, nothing is more important than how you're utilizing local SEO.

     Local SEO basically is the optimization process for the local results in search engines. That means the plugin takes care of your websites visibility in Google Maps.

     Local SEO has a lot of similarities with organic SEO, but it is actually quite different. Local SEO takes organic SEO a step further and helps to promote your business and services to local customers, at the exact time that these people are searching for a local business.

     Every day, millions of people do a local search to find the best local business in their area for whatever it is they need. If you do a search, local SEO will provide results that are relevant to you based on your current location. For instance if you search "best happy hour" on your laptop or phone right now, Google will provide you with results that are in your immediate area.

How does it help your business?

     Implementing local SEO strategies mean that searches become highly targeted for your business. Local searches are searching for a particular business or location, meaning that if implemented correctly, your business could be in a better position to promote the products or service that your business is offering.